About Mailchimp Pricing Plans

Mailchimp offers four main pricing plans: Premium, Standard, Essentials, and Free. Whether you're just starting out, growing your business, or already working with a large number of contacts, we have an option that fits your marketing needs. We also offer a Pay As You Go alternative, as well as add-on features that you can use to supplement your plan.

In this article, you'll learn about Mailchimp’s pricing plans.

Definitions

Contact
An individual member of your audience who can receive or view your marketing. Subscribed, unsubscribed, and non-subscribed contacts all make up your contact count.
About Your Contacts

Contact count
The number of contacts you store across all of your audiences in Mailchimp. Your maximum contact count affects the price of your plan. Archived, cleaned, and deleted contacts do not count toward the price of your plan.

Send
A term we use to measure the number of email campaigns you send. Each email sent to an individual contact counts as one send. For example, one campaign sent to 2,000 contacts equals 2,000 sends. Test and transactional emails count toward your monthly sending limit.

Seats
The available number of individual users who have access to your account. The number and access level of seats depends on which plan you choose.
Manage User Levels in Your Account

Types of plans

You can change or pause your plan at any time on your account’s billing page. To see a list of features for each plan, check out our pricing page. The plans build on each other as you upgrade, so each plan includes all of the features of the plan before it, plus more.

Free

Our Free plan is ideal for beginners who want to grow their audience and create campaigns while testing out some of Mailchimp's tools and features. It includes all the basics you need to start marketing.

The Free plan includes up to 2,000 contacts and 10,000 sends per month, with a daily send limit of 2,000.

Here are a few of the features the Free plan offers.

• 1 audience
• 1 seat, with Owner permissions
• A limited selection of basic, featured, and themed email templates
• Abandoned cart email
• One-click automated welcome email
• Basic reporting

You can also try out marketing tools like postcards, landing pages, and Facebook/Instagram ads. Additional fees may apply.

If you exceed the 2,000 contact limit in your Free plan, a hold is placed on sending live email campaigns or test emails until you upgrade to a paid plan or reduce your contact count. You'll still be able to work on your campaigns and templates, and collect and import new contacts.

Essentials

The Essentials plan is best for frequent email senders who need extra sending power and access to Support.

The starting price includes 500 contacts, and the price increases with your contact count. With the Essentials plan, you can store up to 50,000 contacts. Your monthly send limit is 10 times your maximum contact count.

Here are a few features included in the Essentials plan.

• 3 audiences
• 3 seats, with Owner and Admin permissions
• Customer journeys with up to 4 journey points
• All Mailchimp email templates
• A/B testing
• Scheduled email campaigns
• Access to email and chat support

Standard

The Standard plan is the best choice for most Mailchimp users who want to grow their business. It comes with tools and features that give you more insight about your audience.

The base price includes 500 contacts, and the price increases with your contact count. With the Standard plan, you can store up to 100,000 contacts. The monthly send limit is 12 times your maximum contact count.

Here are some of the features that come with the Standard plan.

• 5 audiences
• 5 seats, with Owner, Admin, Author, or Viewer permissions
• Customer journeys with up to 100 journey points and if/else branching
• Retargeting ads
• Classic Automation Series
• Custom-coded email templates
• Customer lifetime value
• Send time optimization
• 24/7 access to email and chat support

Premium

The Premium plan comes with our most powerful marketing tools. This plan is best for advanced users who want to store more contacts and optimize their marketing.

The base price includes 10,000 contacts, and the price increases with your contact count. With the Premium plan, you can store up to 200,000 contacts. The monthly send limit is 15 times your maximum contact count. If you want to store more than 200,000 contacts, contact us and we’ll customize a plan for you.

Here are some of the features included in the Premium plan.

• Unlimited audiences
• Unlimited seats, with Owner, Admin, Author, Manager, or Viewer permissions
• Advanced segmentation
• Multivariate testing
• Access to phone support
• Unlimited, 24/7 access to email and chat support

Our support team is specially trained to help you get the most out of your Premium plan and is there to help you troubleshoot any problems you encounter. As a Premium user, you also receive priority assistance with your billing and compliance needs.

About your contact count

If you choose a paid monthly plan, you’ll decide how many contacts you want to store in Mailchimp across all of your audiences. The number of contacts you choose will put you in a pricing tier that determines your monthly bill and sending limit.

You can change your maximum contact count at any time, but you may want to choose a number that gives you some room to grow. If your audience grows more than expected, we won’t interrupt your service. Instead, you’ll see an additional charge on your bill until you update your maximum contact count.

To calculate the price and send limits for your contact count, visit our pricing page.

Change or Pause Your Pricing Plan

About Additional Charges

Pay As You Go

The Pay As You Go Plan is a flexible alternative to a monthly plan. Instead of paying a recurring monthly charge, you buy email credits as needed. It's a good option if you use Mailchimp mainly for email, and send infrequently. The Pay As You Go Plan comes with the same set of features as our Essentials plan.

About the Pay As You Go Plan

Add-ons

Mailchimp offers paid add-ons for users who want to supplement their plan with additional features.

Transactional Email

Use Mailchimp's powerful Transactional Email platform to send personalized, one-to-one e-commerce emails, and automated transactional emails like password resets, order confirmations, and welcome messages. Transactional Email is available as an add-on to Standard and Premium monthly plans.

Add or Remove Transactional Email